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Etsy Ads

Source: https://www.etsy.com/legal/advertising/

Sellers can purchase paid advertising on Etsy through the Advertising Dashboard in Shop Manager. Etsy Ads display a seller’s listings or shops prominently on Etsy’s websites and mobile apps. Etsy Ads are displayed in one or more locations, such as users’ search results, based on at least four main ranking factors: search relevancy, listing quality (including compliance with Etsy’s policies), the bids (or amount budgeted for bids) to display the listing, and for some listings, likelihood of views or sales. You may choose to promote some or all of your listings or shops as Etsy Ads.

If you had an active campaign in the previous Etsy Ads program as of February 26, 2020, your budget will be applied by default to the updated Etsy Ads program. The previous Etsy Ads program included both onsite ads on Etsy and Google Shopping Ads, whereas the updated Etsy Ads is dedicated to only Etsy onsite ads. You can select which listings to include in Etsy Ads, decide on your budget, or stop your Etsy Ads campaign at any time, in Shop Manager.

Your listings or shops may also be included, at Etsy’s sole discretion, in other marketing and third party advertising programs as laid out in Section 5 of Etsy’s Terms of Use.

A. Purchasing Etsy Ads

Etsy Ads are based on an auction for ad space on Etsy’s properties. Etsy enters “bids” for this ad space on your behalf based on a daily budget you set (or if available, by your submission of maximum cost-per-click bids). Specifically, Etsy Ads use a sealed bid generalized second-price auction system to determine the cost and placement of ads. In other words, ad inventory is “auctioned off” at varying prices, depending on the demand. For example, if more Etsy Ads qualify for a particular search query, the auction price may also increase. Therefore, the actual costs you incur will vary depending on the number of participants in the auction and their bid amounts. A bid is the maximum amount of money you will be charged if a buyer clicks on your Etsy Ad. Etsy’s calculation of bids is based on information you provide, such as your daily budget or the listings you wish to include for Etsy Ads. It may also be based on other information collected by Etsy, such as, for example, search relevancy, listing quality (including compliance with Etsy’s policies), or likelihood of views or sale. For more information on the factors that go into Etsy search relevancy, see Etsy’s Ultimate Guide to Search.

Etsy Ads fees are charged on a cost-per-click (or “CPC”) basis via a bidding system such as described above, and you are responsible for paying for any clicks your ad receives. This means that you will be charged only when your ad is clicked, not simply when it is displayed. By providing a budget for Etsy to enter bids on your behalf (or providing bid amounts yourself if available), you agree to pay any amount up to and including the bid amount for a click on your ad. Your daily maximum budget can be set at or above a predetermined minimum determined by Etsy and you will not be charged more than your maximum budget on a daily basis. All bids are made in United States dollars (USD). You may pause an ad campaign at any time, but you will still be responsible for any charges incurred prior to pausing your campaign. Etsy is not able to grant refunds for any charges related to clicked ads.

Your ad costs will be visible in your payment account and on the attribution page of the Etsy Ads dashboard, typically within 24 hours of when the fee has been incurred, along with other pending fees, such as listing fees. These costs and fees may be charged on a recurring basis. You can learn more about these, and other fees in our Fees & Payments Policy.

B. Setting an Etsy Ads Budget

You can set a budget to limit the amount you’re willing to pay for Etsy Ads to promote your listings or shops on Etsy. Your daily budget can be set at or above a predetermined minimum set by Etsy and you will not be charged more than your maximum budget on a daily basis. Etsy Ads does not generally permit you to set a cost per click bid amount. In some circumstances, Etsy may decide to allow the setting of a maximum cost per click bid, subject to minimum bid requirements set by Etsy, budget limitations, and the other requirements described above.

For each Etsy Ad, Etsy’s bid management system will automatically determine your bid selection (“auto-bidding”). Auto-bidding is designed to determine the bid price that will deliver as many clicks as possible for a particular listing within a given budget over a day, where those auto-bids are subject to the auction process described above. You understand and acknowledge that Etsy’s auto-bidding system means that Etsy may change your bids at any time, subject to your set budget. If a product permits, you may have the ability to set a maximum cost per click that the auto-bidding system will not surpass.

By default, all of your listings will be promoted, including any new listings you create; however, if you are using the Sell on Etsy App to add new listings, you may be asked whether or not you want that new listing included in Etsy Ads. You may also exclude one or more listings manually from Etsy Ads via your Etsy Ads dashboard. If you make any edits to your Etsy listings during your campaign, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

Offsite Ads

Source: https://www.etsy.com/legal/advertising/

Etsy purchases offsite advertising from a network of participating providers, such as social networks and search engines. Under the Offsite Ads program, Etsy pays all of the upfront costs of advertising on these providers. If such advertising includes your listing, a buyer clicks on it, and then orders from your shop within 30 days of that click, you will be charged an advertising fee on these orders. Please see our Fees & Payments Policy for information on how the advertising fee is calculated.

Etsy’s network of participating shopping engines may change at any time. Etsy currently syndicates listings to a variety of channels, such as:


A. Participation in Offsite Ads

All Sellers are automatically enrolled in Offsite Ads. Some sellers are able to opt-out of the program, others are required to participate based on the following criteria: (1) if your shop made $10,000 USD or more total sales in any consecutive 365 day period after February 20, 2019, you will be required to participate in Offsite Ads for the lifetime of your shop even if you fall below that threshold at a later period; and (2) sellers who have not exceeded the $10,000 USD threshold in any consecutive 365 day period after February 20, 2019, or as otherwise required by law, may opt-out of the program. The consecutive 365 day period will be extended to 366 days during a leap year. Dates are determined Eastern Standard Time.

For the purpose of calculating this $10,000 USD threshold, sales are calculated by multiplying item price by quantity minus any discounts or formally cancelled orders. Please see our Fees & Payments Policy for additional information on how this threshold is calculated. These totals are displayed in your Shop Manager. Beginning a month after initial calculations when the program starts, Etsy will perform subsequent calculations on the first day of each calendar month and will give you notice if you have crossed the $10,000 USD threshold. Once you hit the $10,000 USD threshold, you are no longer permitted to opt out of Offsite Ads, prior opt outs while under the $10,000 USD threshold no longer apply, and Etsy may promote your listings or shops under the Offsite Ads program on third-party platforms in our sole discretion, even if you fall below the $10,000 USD threshold at a later date.

If you opt out of Offsite Ads, it may take up to three business days for your listing to no longer be displayed as part of this program. Etsy may continue to use your listings, including for analytics and marketing purposes, to improve Offsite Ads even if you opt out of allowing Etsy to display your listings in this program. Even if you opt out, if a buyer clicked on your offsite ad before your opt out is effective, you will still be charged the advertising fee for any orders placed within 30 days of that buyer’s click.

All of your listings or shops may be promoted, including any new listings you create. If you make any edits to your Etsy listings or shop, your ads will be updated automatically to reflect those changes, although those updates may not be instantaneous.

Advertising on third party platforms is subject to the terms and policies set forth by each participating platform, which may be different from Etsy’s. You are responsible for complying with the terms and policies of the participating third party sites, which are linked above. By failing to do so, your listing may be removed from Offsite Ads. If your shop, listing, ad or account violates Etsy’s policies, Partner policies, or Etsy determines, in its sole discretion, is not appropriate for Offsite Ads, you, your shop, or one or more of your listings may be restricted from appearing in one or more partner’s channels, or prohibited from participating in Offsite Ads altogether. As with any violation of Etsy policy, including intentional actions taken by you to circumvent Etsy or Partner policies related to this program, Etsy reserves the right to take appropriate action against your account under Etsy’s Terms, up to and including limiting access to Etsy features, account suspension or closure. You will still be charged the advertising fee for any orders placed within 30 days of a buyer’s click on your offsite ad, even if that ad is later no longer displayed as part of Offsite Ads.

Source: https://www.etsy.com/legal/advertising/

A. Sales and Coupons

Sellers on Etsy may choose to offer promotions specifically for their own shops and/or listings. Etsy currently offers two promotional tools: Sales and Coupons.

A Sale is a promotion that offers free shipping or discounts your listing price(s) by a percentage. You can run a sale on a single listing or on multiple listings. Sales are public and will be displayed to all buyers, or, if certain seller-selected features are available, to a selected category of buyers. On occasion, Etsy may aggregate Sales and promote them through our websites, apps, and emails. When you run a Sale, you are obliged to follow not just these Etsy Terms but all laws (including consumer protection rules) that apply to sales and promotions in your jurisdiction.

A Coupon is a code that may be redeemed for a discount on an item or free shipping. Coupons are not displayed publicly; as a seller, you may create and distribute Coupons at your discretion. Please note, however, that a Coupon code can be used by any buyer who redeems the code and that a buyer can use a Coupon code on multiple listings and on multiple occasions until any expiration date that you set when creating the Coupon.

Sellers are responsible for following Etsy’s policies and all applicable laws associated with Sales and Coupons. For Sales, it’s your responsibility to set the terms and conditions for the promotion in the “Sale details” section. For Coupons, it’s your responsibility to communicate any terms or limitations for the promotion to buyers when sharing the Coupon code. Sales and Coupons may not be used for fee avoidance.

B. Targeted Offers

Etsy’s Targeted Offers is a free marketing tool that allows you to offer a Coupon to specific audiences of buyers who have interacted with your shop by either favoriting one of your listings or adding one of your listings to their cart. As with all Coupons, a coupon sent through the Targeted Offer tool can be used by any buyer that redeems the code. It can also be used on multiple listings and on multiple occasions. Targeted Offers is a free service to you, but please note that you will not be able to limit the number of sends if you opt-in to sending coupons through the Targeted Offer tool. If you wish to discontinue Target Offers, you can manage or turn off your campaigns at any time from your Sales and Coupons dashboard. You also have the option to automatically send a Coupon free of charge as a thank you to buyers who have made a purchase from your shop. Etsy may change or stop this service at any time upon notice to you.

Please note that Coupons will only be sent to buyers who have opted in to receive Coupons via email from Etsy sellers.

Source: https://www.etsy.com/legal/advertising/

Etsy reserves the right to change the terms of these advertising programs at any time, including addition of fees, addition or removal of platforms, or end the program (in whole or part) at any time. We will notify you of major changes.

Using advertising and promotional services through Etsy does not constitute an obligation on Etsy’s part to display an ad or promote your listings or shops. Etsy can’t guarantee that a displayed ad or promotion will be clicked, and we can’t guarantee that if a user clicks that the related listing will be sold.

Etsy’s advertising services and advertising policies change over time, as do those of Etsy’s third party channel partners, and neither Etsy nor its third party channel partners guarantee any particular program’s features, results, or third party channels. Etsy reserves the right to change or terminate any campaign, incentive offer, or a program in part or as a whole at any time.

Etsy may, and you give Etsy permission to, automate parts or all of an advertising service provided, including combining bids across listings, geographical regions, keywords, ad formats, verticals, and on and off-Etsy marketing channels and platforms. You give Etsy permission to do so, with notice from Etsy, even if those features or options replace the parameters and options you set for the particular advertising service.

In the event Etsy begins, ends or modifies an advertising service, you give Etsy permission to transfer your bids, budgets, and campaigns to that new program, to the extent transferable for the defaults and features of the new or modified advertising service. Etsy will provide notice in the event of any such transfer.

You may be given the opportunity to participate in beta tests of advertising services offered by Etsy and/or third party channels. Those beta services are subject to separate terms for a particular program provided to you as part of your participation in that program, as well as this policy and the overall Etsy Terms.

From time to time Etsy may test or experiment with additional advertising products and the advertising services offered by Etsy, as well as the look and feel of any type of advertisement, may change as our programs and platforms evolve.

Ads and promotions may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

Please see our Intellectual Property Policy for more information. You are responsible for ensuring that your ads and promotions comply with all applicable laws and regulations.

Etsy reserves the right to reject or remove any ad or promotion for any reason, in our sole discretion, including marketing that negatively affect our relationships with our members or partners.

Anti-Discrimination and hate Speech Policy

Etsy connects thoughtful consumers around the world with creative entrepreneurs. It’s an ecosystem where people of all backgrounds inspire each other and build relationships through making, selling, and buying unique goods. We want everyone on Etsy to feel safe, and our priority is fostering an inclusive environment. This policy explains the kind of behavior we prohibit on Etsy to make sure we all have a positive experience.

This policy is a part of our Terms of Use. By using Etsy, you’re agreeing to this policy and our Terms of Use.

Etsy prohibits the use of our Services to discriminate against people based on the following personal attributes (collectively, “protected groups”):

  • Race
  • Color
  • Ethnicity
  • National origin
  • Religion
  • Gender
  • Gender identity
  • Sexual orientation
  • Disability
  • Any other characteristic protected under applicable law
    It is your responsibility to know your local laws and any other legal regulations on discrimination that might apply to you. Additionally, Etsy does not allow hate speech. Hate speech occurs when violent, offensive, derogatory or demeaning language is directed at a person or group based on their one or more protected group attributes.

    Whether you’re engaging with public features on Etsy, such as listing items, using community spaces, and writing reviews, or having direct communication with other members of the Etsy community, such as via Messages, discrimination and hate speech are not allowed. As a seller on Etsy, your shop content, including shop announcements and shop policies, cannot display discriminatory behavior toward protected groups. Examples of prohibited behavior include, but are not limited to:

    • Refusal of service based on membership in one or more protected group
      Expressing intolerance or a lack of respect for another member on the basis of protected group attributes
    • Having a shop policy that excludes sales to members of one or more protected groups listed above
    • Directly or indirectly making derogatory or demeaning remarks against protected groups listed above
    • Racial slurs
    • Posts that support or glorify hate groups and their members
    • If you think discrimination or hate speech has occurred on Etsy, please report it by emailing trust-and-safety@etsy.com, and we will investigate. If you see a listing on Etsy which you believe violates our Prohibited Items Policy, including prohibited hate items, we encourage you to flag the item by using the Report this item to Etsy link at the bottom of each listing page. We have a timely review process for all reports.

      Using the Etsy Community
      Source: https://www.etsy.com/legal/community/?ref=list

      The Etsy Community is a public feature where members can interact with one another. Members who use any of the community spaces must be over 18 years old. To make sure that Etsy continues to be a place that’s safe and respectful, you agree to comply with the following policies in all community spaces:

      1. Respect other members’ privacy. Don’t share private or personally identifying information in public areas of the site.
      2. Be honest and transparent about who you are. Don’t use a fake identity.
      3. Be respectful towards other members. Don’t use community spaces to publicly disparage a specific member, shop, or item.
      4. Don’t use community tools or spaces to interfere with another member’s business.
      5. Don’t spam. This includes unsolicited or duplicate posts or links to your shop, fundraisers, surveys, social media, or other promotional content.
      6. Don’t use community spaces to discuss coordinating pricing with other sellers.
      7. Don’t use community spaces to harass other members. Similarly, don’t post content in community spaces that may promote, support, or glorify hatred.
      8. Don’t publish or post threats of violence against others or promote or encourage others to engage in violence or illegal activity.
      9. Don’t engage in illegal activity or activity that infringes someone’s intellectual property, or encourage others to engage in that type of activity.
      10. Don’t use community spaces to encourage others to violate Etsy’s policies.

      Etsy reserves the right to take action against any account or content that violates this policy. For example, we may remove your content, temporarily or permanently suspend your community posting privileges, or close your Etsy account.

      Source: https://www.etsy.com/legal/community/?ref=list

      Forums are a public space where you can gather with other sellers to discuss your Etsy businesses.

      By using Etsy’s Forums, you acknowledge that:

      1. Your posts will stay on topic. Off topic posts may be removed.
      2. Your posts in the Forums are permanent (unless they are removed by Etsy for violation of our policies).
      3. Your posts should be helpful, constructive, and encouraging when voicing dissent or criticism. Don’t harass, target, insult, troll, or call out other members.
      4. Moderators may take certain actions to keep the Forums welcoming, organized, and helpful for everyone. Such actions are not up for public discussion.
      5. Etsy reserves the right to remove any inappropriate content in the Forums at any time.
      Direct Messages
      Source: https://www.etsy.com/legal/community/?ref=list

      Members may send each other direct messages using the Community’s built-in messaging system. These messages are separate from Etsy Messages and can be accessed and read when you are in community spaces.

      By using direct messages in the Etsy Community, you agree to all of the above policies. In addition, you may not send messages that are considered:

      1. Abusive, threatening, defamatory, harassing, or otherwise in violation of our Anti-Discrimination Policy.
      2. Obscene or vulgar.
      3. Unsolicited advertising or promotions.
      Source: https://www.etsy.com/legal/community/?ref=list

      You can connect with other Etsy members who share similar interests through Teams.

      By using Etsy’s Teams feature, you acknowledge that:

      1. Etsy is not responsible for or involved in a team’s membership policies, dues, finances, or any other actions.
      2. Teams that do not comply with Etsy’s policies may be removed, and Etsy reserves the right to remove a team for any reason.
      3. Etsy will not mediate disputes between teams and outside parties, nor disputes between teams or team members.
      4. Etsy will not monitor third-party forums or other independent team sites.
      5. Any use of the term “Etsy,” other Etsy Trademarks, or similar marks must comply with Etsy’s Trademark Policy.
      6. A team may not use mature, profane, or hateful language or images in the team’s name, banner, or logo.
      7. A team may not be used for the sole purpose of redirecting traffic to another web location. Etsy reserves the right to remove links on any profile page or team page for any reason. Unsolicited promotion or advertisement from representatives or affiliates of outside services, websites, or other products is not allowed.
      8. A team must have one captain and may additionally have one or more leaders. Team moderation is the responsibility of the Team Captain.
      9. Team forums are subject to this Community Policy and may not be used to demonstrate or discuss disputes with other members or with Etsy.
      10. A team may have a charter detailing membership requirements and expectations for the team. Team leadership is responsible for enforcing the team’s charter. A team’s charter must abide by all of Etsy’s policies, including our Terms of Use and Intellectual Property Policy.
      11. If a team chooses to use a dedicated item listing tag (also called a “team tag”), it must contain the word “team.” Etsy will not mediate disputes regarding use of team tags on item listings.
      Etsy Local
      Source: https://www.etsy.com/legal/community/?ref=list

      Etsy Local connects buyers with Etsy sellers who are participating in fairs and markets in their area. Buyers can shop from sellers in person, supporting both the Etsy community and their own local economies.

      In order for your event to qualify for Etsy Local, it must be:

      • Held at a physical location
      • Open to the public
      • A limited-time engagement
      • Here are some examples of events that can be promoted with Etsy Local:

        • Craft fairs
        • Markets
        • Pop-up shops
        • Special events
        • The following are not eligible for Etsy Local:

          • Online/virtual events
          • Art galleries or studios (unless your event will take place in an art gallery or studio)
          • Brick and mortar stores (unless your event will take place in a brick and mortar store, like Small Business Saturday)